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Focus Groups: Testing Your Case Before Trial on the Cheap

• Running a Cost-Effective Focus Group
• Understanding Jury Perceptions
• How to Run Effective Focus Groups

Barry Conybeare, Conybeare Law, P.C., St. Joseph

Opening Statements: Framing the Story for the Jury

• Setting the Roadmap
• Avoiding Common Mistakes

Chris Camper, Camper & Associates PLLC, Detroit

Direct Examination: Bringing Your Case to Life

• Developing a Compelling Narrative
• Preparing Witnesses for the Stand

Nick Andrews, Liss & Andrews PC, Bloomfield Hills

Trial Tips from the Bench
Moderator: Steffani Chocron, Lipton Law, PC, Southfield

Judge Julie Gafkay, Saginaw County Circuit Court, Saginaw

Judge Sima Patel, Michigan Court of Appeals, Detroit

Judge Tracy Van den Bergh, Washtenaw County Circuit Court, Ann Arbor

Command and Control: Owning the Courtroom on Cross

• Undermine the Opposing Theory of the Case
• Techniques for Controlling Hostile Witnesses
• Structuring Cross-Examination for Maximum Clarity, Persuasion, and Jury Retention

Debra Freid, Freid, Gallagher, Taylor, & Associates, P.C., Saginaw

Winning with AI: Smarter, Faster, and More Persuasive Advocacy 

• Learn to Use AI Ethically to Reduce Risk, Protect Confidentiality, Avoid Confabulation, and Stay in Control
• Master the Art of Prompt Engineering for Precise, Litigation-Ready Output
• Develop AI Led Virtual Focus Groups that Sharpen Your Trial Themes
• Generate Voir Dire Questions and Juror Profiles Tailored to Your Case Narrative.
• Enhance Storytelling from Intake Through Verdict.
• Answer the Big Question: Will AI Replace Lawyers - or Just the Ones Who Ignore it?

Patrick Barone, Barone Defense Firm, Birmingham

Closing Arguments: The Last Chance to Win Your Case

• Structuring Persuasive Closings
• Emotional vs. Logical Appeals
• Practical Exercises & Feedback

Ven Johnson, Ven Johnson Law, PLC, Detroit